The Package Design Of Series Products Of Brand Yunperfume,Yunnan

Package design is a task needs massive creativities. It combines all the information of products with shape, structure, material, color, graphics elements, pages editorial design and other assistant design elements. In this way, the products would more applicable for market sales. Package design affects the sales of products, and it is also the most direct visual communication of a brand. Most of people first known about a brand is based on their products, it defied the position of this brand. And every single product relies on packaging which sales themselves out. Thus the effects of package design on a brand build are very important and indispensible. The basic purpose of packaging is for holds products, and provides protection for products on transfer, delivery and storage. In the meantime, it exhibits the identity and characteristics of the products to the market. Package design is a general design methods system, a basic way which extracts and purifies visual and verbal information towards a concept, a theory or a design strategy.The following paper studies based on the package design of the series products of Yunperfume Perfume Company Limited. It takes the brand idea of Yunperfume as the starting point and the products packaging as design object. The whole design task contains two series of the products of Yunperfume, the packaging design and attached products’ design of nine different kinds of perfume. The substances of design are figure, script, the shape of perfume bottle, external packing, paper bags and the paper promo. The presentations of design will be impression drawing, stretch out view and three-view drawing. At the beginning of designing, the collection of brand Yunperfume’s concepts helped knowing more about this brand and build the comprehensive, particular and accurate cognizes. Then, put the actual designing on those. Eventually, by organizing and using graph, color and culture background accomplished the package design of the series products of Yunperfume. Packaging accomplished means a lot, not only to the products itself, but also the foundation of this brand. The foundation means the packaging should possess the effective functions of protecting every single product. No matter which kind of graphic message on the packaging should deliver the function and illustration of products which helps people to know the products more. The material, structure and modeling of packaging should coordinate with the function and value of the products. While make the images of the products deeply rooted among the people. Brand building means that the images of products play a driving action part in brand building and extension.