The Digital Protection And Innovation About Fengxiang Claysculpture Based On The User Experience

Fengxiang Clay Sculpture is a folk art of Fengxiang in Shaanxi Province,which is locally known as "NI HUO". It has a long history and significantethnic characteristics, which is the currently relatively ancient and completepreservation of handmade clay products whether considering the workmanshipor the form. Because of this art, Liuying village of Fengxiang was named as theCultural Industry Model Base of Shaanxi Province. Fengxiang clay sculpturewas included in the first batch of national intangible cultural heritage, which hadbeen approved by State Council. All of these show that its importance fornational intangible cultural heritage, as well as the great meaning for inheritance.With the rapid development of the technology, traditional crafts can’t beinherited as well as before relying solely on the original handmade and teachingin such a modern multimedia era. We need to give a full play of the superiority ofinformation on the basis of good tradition inheritance job.With the vigorous development of computer technology and the popularityof mobile devices, Thumb culture on mobile terminals become one way of spreading and protecting intangible cultural heritage. This paper aimed at studyingFengxiang Clay Sculpture, made a detailed research about this kind of intangiblecultural heritage by extracting the texture and color. Color is taken by extractingRGB values of Fengxiang clay, textures are collected by processing the photoswith Photoshop, which was taken by professional camera. This paper also got the3D-model of Fengxiang Clay Sculpture by using reverse engineering technology,which provided the material for developing game app based on the ClaySculpture.Meanwhile this paper gave detailed description for APP, designed the Fengxiang Clay Sculpture game app icon based on evolution of APP icon style.In end, on the basis of deep research on user experience, this paper gave an introduction of key points about user experience, designed a Fengxiang clay userinterface and client app. A user guide aiming at mobile terminal was also givenwith flash.