| Fengxiang clay sculpture is a traditional folk art in Fengxiang County,Baoji City,Shaanxi Province.It contains profound cultural connotation and long-standing folk cultural value.With the continuous improvement of material life,people’s spiritual needs are also constantly improving.This paper mainly analyses the visual image of Fengxiang clay sculpture,summarizes the artistic characteristics of Fengxiang clay sculpture,and innovates its visual pattern.It can not only excavate the aesthetic elements and folk art contained in Fengxiang clay sculpture,but also enrich the design language of modern visual patterns and promote the diversified development of modern design,so it has important research value.Firstly,this paper expounds the geography and humanistic environment,origin and development of Fengxiang clay sculpture.Secondly,it elaborates and analyses the trend and characteristics of visual image.Thirdly,it summarizes and analyses Fengxiang clay sculpture’s shape,pattern and color in the way of investigation and research.Finally,it further illustrates Fengxiang clay by analyzing the cases of domestic excellent literary products.The role and significance of visual image innovation in sculpture.Based on the principles of "shape",extension of its "meaning",transmission of its "spirit" and innovation of "meaning",this paper explores the application strategies of visual graphics innovation in Fengxiang clay sculpture by combining decomposition and combination,repetition and comparison,and association.Through the analysis of classical cases and demonstration of innovative design application,it proves the methods of traditional folk art graphics innovation,with a view to mentioning them.For some reference.Through the analysis of the artistic characteristics of Fengxiang clay sculpture,this paper finds out the essential characteristics of the clay sculpture,and provides some useful thinking directions and ideas for the later innovative design of Fengxiang clay sculpture graphics and vision.It is hoped that the research on the theory and application of innovative design in this paper can find new ideas and enthusiasm for other designers or students in related fields,and in view of biography.In this respect,I put forward my own opinions and suggestions. |