Theory Of Tourism Under The Perspective Of Grassland Culture Theme Hotel

With the deepening of economic globalization and the continuous development of social economy, people’s living standard continuously improved, therefore, the requirements on people’s quality of life is becoming more and more high, consumption idea, there is obvious improvement. As consumers eyes open unceasingly, more and more mature consumers are in a leading position in the supply and demand, therefore, the hotel also increasingly diversified demand for personalized, the hotel building style and atmosphere created by the cultural theme also puts forward new requirements, the generation of theme hotel on the carrier of culture as the theme, hotels, experience for the nature, complied with the development needs. Throughout the development trend of the international theme hotel theme hotel as import, for China’s hotel industry increasingly fierce competition has injected new vitality. Theme hotel of cultural orientation, market orientation, such as diversified comprehensive consideration, to build theme culture unique charm, rich cultural experience of consumers, as a new form of hotel industry, but part of the theme hotel in China exist theme cultural orientation is not accurate, build become representation, therefore selected theme culture become the top priority of theme hotel design.The so-called national is the world, grassland culture as the representative of Chinese traditional culture as well as the Inner Mongolia autonomous region has. a long history of cultural and historical resources. Under the background of The Times development to keep pace with The Times, is more and more attention, carry forward the traditional culture, explore the cultural roots, and using in design, become the common demands of the hotel industry designer. In view of this, this article selects the prairie culture theme hotel design in the application research on this thesis, starting from the concept, development and classification of theme hotel, the theme hotel, for example, analyzed both at home and abroad, combined with the grassland culture, uninhibited, honest, advocate natural concept under the influence of the "Inner Mongolia hotel" for the typical case analysis, to explore the prairie culture and the perfect combination of theme hotel. Based on the theory of knowledge, finally, the paper in response to the individual needs of tourists of surge as well as to the regional features of cultural theme hotel comprehensive demand, put forward the corresponding suggestion, believe in cultural theme hotel industry has important practical significance, also have certain reference significance to other provinces.