Study On Urban Tourism Sign System Planning

As the course of the globalization and tourism thorough development, the diversification of tourism products promoted the spring up of urban tourism, the urban tourism has occupied pivotal position in modern tourism. The more tourists choose the city as a tourist destination, a great number of excellent tourism cities have emerged up. The demands of tourists inspire the generation of tourism signage system, and the tourism signage system is an important reflection to perfect the tourist functions of the city and to upgrade its tourist services. Compared the development of urban tourism with the underdeveloped tourism signage system, it needs a scientific and responsible plan of tourism signage system. It makes the tourists safe and comfortable to obtain the whole and the satisfaction of travel experience with tourism signage system in city, and helps to build a unique kind of urban image. It Have important realistic meanings to improve the function of tourist service and the development of tourism. Focus on the tourism signage system of tourist city in China, this thesis tries to establish a scientific and reasonable planning project of urban tourism signage system with city planning thoughts.First, this dissertation discusses the background, significance of the research topic, and study status at home and abroad. Then it points out research framework and research methods. Some concepts related to this paper, are identified and some basic theories are summarized, focus on the theory of urban image of Kevin.Secondly, it based on the theory of urban image to dig into the details of urban tourism image, and points out that the urban tourism image is an important component part of tourism signage system, and defines the basic functionality of tourism signage system. Then, the necessity of city tourism sign system planning is put forward. Design the planning-design program of tourism signage system. The study of the city tourism signage system planning method is a key. Applying the idea of city planning combined with the cases bring forward four basic planning strategies of the city tourism signage system. The layout principle of tourism signage system proposed clearly. Do some researches of the content of the tourism signage. After analyzing the present situation of the tourism signage, making the actual planning aim at its urban tourism signage. In order to improved the city tourism signage system of Kunming.Finally, the work and harvest is summarized, the deficiency and future direction are also indicated.