A Study For New Modern Chinese-style Furniture Experiental Store Design

As a product evolved from ancient Chinese furniture, the new Chinese furniture is more in line with the people’s requirements in functional and aesthetic. As the "clothes" of new Chinese furniture, experiential Chinese furniture stores, which grows out of the experience economy, has become prevalent in modern society. In this paper, a new Chinese furniture store is selected for the study. It also analyzes the new Chinese furniture experiential store to create a more appropriate showcase, which establishes the conception of this research.In this paper, based on the background of the new Chinese furniture, it mainly studies on new experiential store design. First of all, by researching on documents of new Chinese furniture and its display environment, it finds that new techniques, new technologies and new materials appear continuously, which cause display environment changed fast and varieties of them were created. Within the study on new Chinese furniture and changeable display environment, it discovers that new Chinese furniture and display environment will be combined under the new Chinese-style display environment. Secondly, in the experiential economy, experiential marketing mode is quite popular. This kind of marketing mode is stressed on the relationship among consumer, environment, and goods, which make people be willing to know and understand things around them more deeply. Experiential marketing mode comes into people’s life and become important. This paper points out that those newly emerging experiential store and life house get closest to the consumers. Then, it makes deep study on new Chinese furniture experiential store design. It presents its ideas on space planning, light environment, color, furnishings and accessories. Besides, this paper researches on the dining room, bedroom and study room from the perspectives of space area, space layout, space environment, and space decoration. Finally, by designed new Chinese furniture experiential store based on theory, analyzed the space planning, experiential environment, and other details, the final design of the new Chinese furniture experiential store is completed.During the whole study, this paper focuses on fundamentals of the new Chinese furniture, absorbs related theoretical knowledge, and analyzes experiential store to provide theoretical foundation and add new practical significance to new Chinese furniture experiential store.