The Application Of Digital Photography In Print ADS

Digital photography is the product that society develop to a certain stage, whose emergence and development is developed with the progress of science and technology synchronization. After mechanization, in the19th and20th century, the21st century in whih electronic, scientific and technological develop to a higher level makes the digital photography and plane advertising changes with a faster space, whih is a revolution to the traditional plane advertisement system, the emergence of digital photography created a new space for plane advertisement.The emergence of digital photography makes advertisement creators’ thinking and work change a lot, in which proess digital photo shoot, storage, processing, and distribution and so on changes fiercely, as a result, it not only requires the photographer have solid professional skills but also need to be familiar with the features and functionality of the digital equipment the original pictures and also should be good at using software supporting creation in order to achieve or exceed the expected effect. Plane advertising creation process and operation mechanism will be gradually established. Thus, digital photography skill will become a main way to modern plane advertisement design.This paper range from print ads’appearance and development, during which the digital photography springs with the progress of social economy and the development of science and technology.This paper analysis the process of print ads from the direction of digital photography and print advertising, combined with my own professional knowledge and my understanding of the digital device and image processing software. through comprehensive analysis of the contemporary print advertising.production process, this paper demonstrates the endless possibilities of digital photography. under basis, this paper demonstrates the application of digital photography in print ads to explore how digital photography is brought into plane advertisement design and production process. this paper analysis digital photography in print ads post processing principle, Through the introduction of the performance of the current advertising instance method, combining with my own creative practice in order to make the print design to obtain the ideal effect.