Digital Photography’s Influence On The Print Advertisement

Both print advertising and photography appeared quite late relative to the painting,and every period would receive various influence, so in different periods, they bothappear different development trend, and they all have strong distinctivecharacteristics.Print advertising and photography enter in the digital age with the scienceand technology progressing and developing.so in different degree, the gap between themis getting smaller,they are in influence with each other, interaction, in this premise, theythemselves are in progress, and at the same time,they also promote the development of artin a great extent.Print advertising and digital photography appear as a brand-new visual form in thenew century,with the progress of science and technology, economic boom, with theseadvantages, and the application of digital image used in advertisement of this problem issolved.Digital images used in the advertising enormously enriches the advertisement formand connotation,and also promote the many excellent graphic the birth of advertisingworks.This paper combines the latest research of the professional knowledge and technicaldata, specific knowledge about the digital photography in the use of the printadvertisement and the influence of the advertisement of the plane, closely around digitalphotography of the plane the influence of the advertisement this basis points, from thedevelopment of plane advertisement,research the relationship of digital photography andprint ads, and with the traditional photography for cross contrast, the digital photographyenter into the print advertising with what advantages, and the digital photography forplane advertising from some of the art of new features,in combination with the currentadvertising examples, the analysis of the current most digital advertising photographyvisual expression so as to better understand the creative thinking of thephotographer.Finally we can know to digital photography in the plane of the importanceof advertising from the digital photography of the plane the influence of the advertisement,as well as to the plane advertisement in the propagation of the function of, so as to realizethe digital photography in print advertising advantage, promote the plane advertising moreideal effect.