Expo Emblem Graphic Design Studies

Since the reform and opening up, China’s comprehensive national strength growing prosperity, a major international conference hosted by the country more and more. With the1999Kunming International Horticultural Exposition2006Shenyang International Horticultural Exposition2010Shanghai World Expo2011Xi’an World Horticultural Expo International Exposition of the successful convening of the Expo emblem as these fairs visual identity symbols, become the focus of attention.With the change of time, the arrival of the information age, the logo design to produce a revolutionary leap. Posters from the early forms of the complex to the simple form of abstract identity today, the Expo emblem was marked by deep ethnic traces reflects a set of values of peoples and nations, beliefs and practices, and these manifestations may change over time and different. Expo Times gives a different theme, and the theme gave the emblem design great imagination. Behind these emblem birth and applications, but also to reflect the history and the new emblem design trends. Expo150years of history is also the history of modern design, the Expo emblem is the witness of civilization, rich culture, far-reaching significance. With Successive remarkable World Expo, the Expo this cultural treasure though attracted the attention of the world, but its depth and detailed, but very few systematic theoretical study. Therefore, the Expo emblem as a starting point, the Expo Cultural Studies from the rich visual Expo theoretical knowledge, has very important theoretical value.