Construction Strategy Research Of Network Shopping Symbol Field

Online shopping has the characteristics of typical symbol field,online shopping is done shopping behavior not present in the reality ofcircumstances, consumers buy goods through the network platform, sellersuse sales network platform, need to be done by the media symbol. So thenature of the network shopping is the symbolic consumption. Onlineshopping symbol field consists of image symbols, language symbols andlanguage symbols, the language is divided into discourse symbols andlinguistic symbols, symbols in this paper mainly studies the text symbols.In the symbolic purposes, image symbols used to display merchandise image,symbol of the language used to retrieve product category and describe thecharacteristics of the goods, text symbols embodied in store design andcommunication expression such as writing system. In addition to constructthe rules of online shopping symbol field, but also explore the symbolfield entity relation within the various symbols of. Symbol consists ofsignifier and signified, refers to the formal part, we called the entitycorrelation; entity part of signifier, which we call the entitycorrelation. Formal means of various symbols in this paper the networkshopping symbols, exploring its entity correlation, the front platformand entity method.