A Study On Communication Strategy Of Movie And TV Adaption Of "Sherlock"

“Marriage” phenomenon appears from literature and film has been a major concern,many scholars have been doing in this regard the efforts, but the vast majority of subjectsselected from Chinese film and television works not from the foreign works. With theBritish drama widespread in the world in recent years, these works has started to beconcerned. Many of them are adapted from the literary classics and they are veryexcellent. In this paper, Sherlock Holmes film and television adaptations of British fictiondrama “Sherlock” as an example, combing the Sherlock Holmes novels in the last coupleof years has been adapted into a film and television works of its cultural background andanalysis of the characteristics of each work of adaptation.The second part of this study analysis the communication strategy of “Sherlock”. Asit was producted in the profound that British drama film production Seiko secret agentsand so have to catch up the U.S. drama trend, so “Sherlock” can be said it was arepresentative in this environment. Even in mainland China, United Kingdom, and NorthAmerica, it is not easy as an adaptation to break the ratings record. So, studying itscommunication strategy is very necessary. This article from the enhanced collectivememory of intertextuality, the use of new media technologies and the performance of thethree major aspects of film and television adaptations innovative approach to bediscussed. Finally, the article discusses the horizon in the popular culture, communicationstrategies revelation about this work, which summed up the skills and experience of thefilm adaptation of literary works.Full Text via content analysis, document analysis and case analysis as the primaryresearch methods, through the Sherlock Holmes novel study and various periods ofviewing and study conclude its film and television work, a comparative analysis of thetext, the original in the story and after the plot adaptations careful comparison and foundcommonalities and differences. In the study of “Sherlock”, mainly research to choose itscommunication strategy, carried out separately from the audience and text to explain theirpoint of view.This article will film adaptation of Sherlock Holmes novels in chronological order toorganize, and corresponds to its media and cultural environment for analysis. In the “Sherlock”, the film adaptation of innovative techniques, the first use of “floatingcaption” concept its explanation, studies of the past are not involved in those parts.Literature and film has a close relationship between them, film and television workto improve their level of literature through connotation, and literary works have spreadthrough television to get more attention. Selecting a reasonable and appropriate way tocarry out adaptations of literary works, the “win-win” good situation maybe just roundthe corner.