Creative Research On Micro-film

Under the " era of big data," various " micro" things have entered into a " full swing "the point, As the new darling of the network communication, dissemination micro film has aunique advantage, people on micro-film selection, downloading, viewing, browsing habitsare presented in the major video sites, maker of data easier to control. In the era of big datadata of rapid development, micro-film as a new product in the field of networkcommunication, it is created with a new bridge of communication between communicatorsand consumers. Long term has been mentioned a number of creative industries, they areeager to own a good idea to change the fate of the industry, was mentioned most often in thecreative fields. Today, the micro-film industry, creativity is its backbone, the urgent need toenhance the creative capacity of the micro-film, not only for the development of micro-filmindustry itself would be beneficial in enhancing the people’s spiritual and cultural life, to theaudience visually rich, emotional experience there is still a lot of research space.Micro-film experienced a boom after2012, on the market in2013were moreexploration. Open and interactive medium of communication shaping the diversity anddifferences in the needs of the audience, in which the impact of diversity and difference,micro-film market to form a good, mature operating mechanism needs more practice. In theera of big data speed of the rapid expansion of information dissemination, even in the yearmicroblogging verge reduced to the point of the blog, the rise of the mobile terminal mode oftransmission of these media were constantly eliminated, innovation. Based on the micro-movie about the current development status, the authoring environment and integration ofrelevant research data, creative attempt to summarize the common micro-film, micro filmsummarizes the development of creative problems and propose relevant countermeasures.Creative research micro filming, not only for the sound development of the next "big dataera" micro-film background has important value, it is the people need physical form needs tomeet the spiritual, from the concrete to the abstract needs on the basis of the need for suchvector-borne micro-film, in the form of value affect people choose to live on a higherstandard, and social responsibility.In this paper, the main creative science disciplines, disciplines integratedcommunication theory, sociology, advertising, etc., through literature research, case studies,comparative analysis of the micro-film to explore the creative realization. Is divided into fourchapters, the first chapter, including the purpose and significance of the topic, researchstatus and existing problems and research framework and methodology; comprehensiveintroduction to the next chapter the background of big data, big data on micro-film industry impacts and new opportunities can bring. The third chapter seeking sex from the creativemicro-film original, pioneering and innovative thinking to convert three aspects of the filmwere common micro-analysis, and select "One Step Forward"," tuner "," mirror" in suchcases be in-depth comparative analysis, a detailed analysis of their skills and creative thinkingfor reference. In the fourth chapter summarizes discussed earlier, the proposed micro-film toachieve the reunification of the creative perspective, the difference with the traditionalperspective, three countermeasures in the direction of treason.Innovation of this paper: the use of Stan ’s "creative pyramid" theory, combined withmicro-film examples from the "creative source" point of view to analyze the expression ofcreative ideas and methods of micro-film creativity.