Research Status And Development Trend Of Micro-film Cross Media Integration

In2010, Cadillac introduced a micro film starring Daniel by the “explosive”, the industry has attractedwide repercussions, we can call it micro-film history of the landmark works, so2010has been hailed as themicro-movie “Year One”. After this, Cadillac has introduced the “Route66”, really opened the micro-filmmarket, many companies and advertisers competing to enter the micro-film piece blue ocean. In the microfilm made great achievements, but also as many rapidly developing art form, like exposed manyshortcomings, such as production standards vary greatly, audience targeting is not accurate enough, thelimited influence, and so difficult to scale development, professional and non-professionals are committedto micro-film companies, advertisers and the film and television industry, its enormous potential in mining,but also how they continue to face a healthy development and innovation at the crossroads.Significance of this study is that，in everyone can be the author of Web3.0era, clarifying the conceptof micro-film, micro-film to find creative guidelines, developed micro-marketing road movie, contribute tothe development trend of Micro films, looking for its variation, the basic elements of profit model, audienceimpact, future development, these studies provide new opportunities for the rapid development of theInternet age micro-film, heritage and the future development of micro-film to provide reference.Today, micro film has shown strong growth momentum, but also the future of the media industry has apromising, while the status of this paper is to study the development of micro-film, bottlenecks andmarketing model to explore the future development of micro-film confused and Prospects to promote therapid development of micro films.