| Based on the electronic media under the influence of the “WaterMargin” dissemination as the research object, focusing on the use ofcurrent scholars have gradually pay attention to media theory to analyzethe “Water Margin” modern art form in the dissemination of consumersociety, the factors found in electronic media, consumption culture,system mechanism to promote the “Water Margin” communication plays animportant role, is to approximate outline of electronic media under theinfluence of “Water Margin” in the dissemination of consumer society,in order to explore some theoretical and methodological literatureclassic electronic media age inheritance.Process Chinese transition to a consumer society “Water Margin”with electronic media to her audience to expand the scope of hithertounknown. The water margin broadcast storytelling popularization ofaccurate, detailed the water margin story; water film and television dramasparked the attention of classic,“Water Margin” in the popularity andinfluence depth beyond the previous; advantage of network media as the“Water Margin”communication provides the most free, convenient platform,the audience for “interpretation on the Water Margin”maximum range andthe most effective communication. This paper reviews the interpretationon the “Water Margin” relying on the electronic media, including radio,film and television and the network course of media communication, thatelectronic media promoted the “Water Margin” spread at maximum rangeand the most extensive depth, however in the pursuit of consumerentertainment social fashion,“Water Margin” spread also appears notjust as one wishes situation, the classic is dissolved in various formsof modern art, according to the latest research results of media theory,that arouses, put forward from the“Water Margin”reader, media, audiencea few aspects of the reasonable construction in the dissemination of ideas.This paper introduces the basis and background of writing in theintroduction part, based on the analysis of present study, puts forwardthe core issues and research significance of this dissertation. The bodyof the electronic media under the influence of “Water Margin”dissemination of the value and characteristics were discussed in thispaper, the electronic media to “Water Margin” spread popularization,pan media interaction strengthens the “Water Margin” the disseminationeffect, on the base of the analysis, summed up the “Water Margin” spreadout in the moment problem:“Water Margin” reading of the text in thelight of the world and the decline of popular; the drama of the originalviolence over the aesthetic of the love scene rendering, hot crush;network media removed the “review”program, netizens to ridicule theclassics as arbitrary and banter.“Water Margin” questioning the valueof the classical electronic media in society, found salvation in thepresent society highlights the increasingly clear as the classics, weshould stand in the historical point of view objectively rational viewof the“Water Margin” existing problems in. The development of new mediaprofoundly affects the “Water Margin” of modern communication. In ourreading for all social atmosphere is far from the reality of the formationof “Water Margin”, spread one hand to strengthen the guidance role ofnational policies and regulations, foster the formation of nationalreading classic social atmosphere; the literary critics should strengthenthe research of academic history “Water Margin”, the “Water Margin”is still considered as the dregs of composition to give thoroughinterpretation and explanation, to guide the audience to “Water Margin”text reading. On the other hand, attention should be paid to play the roleof electronic media in the “Water Margin” classical reconstruction ofelite intellectuals, by means of literary classics and popular interpretation of the “Water Margin” in the process of adaptationhas a high artistic level art form diversification means to bring forththe new through the old to boost the “Water Margin” spread. |
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