A Study On The Changing Of Aesthetics Modes In The Electronic Media Era

For a long time, because of the static and exclusive features of traditional aesthetic culture, aesthetic activity is always a kind of higher cultural forms of life. The spirit of poetic aesthetic is respected for a relatively long time, and subsequently, traditional aesthetic makes humans’life more or less exist a certain distance. However, as mankind has entered the age of electronic media, which owns the attributes of reproducibility, symbols, the way of aesthetic has been changed greatly. First of all, the electronic media expand the outreach of the subject of aesthetic activities, and aesthetic activities are no longer the privilege of a few elites; Secondly, electronic media to expand the meaning of aesthetic culture and makes it multiple and three-dimensional. All of the above bring the aesthetic transformation in the approach. That’s to say, the sense approach exchanged from’View’to’See’, the emotional approach switched from ’Shock’to’Pleasure’, and the target approach changed from’Value’to’Life’. At the same time, the diversity, sensual, dynamic-oriented, and dynamic characteristics of electronic media age make the traditional aesthetic culture features changed thoroughly:pure speculation of the aesthetic has been diluted by daily life, market-oriented products take the place of utilitarianism esthetics, and the elegance has been substituted by popularization.However, electronic media on the impact of aesthetic culture is not always good, and it led to the emergence of aesthetic culture, secularization, the illusion of aesthetic objects, aesthetic and passive unitary way, causing the gradual loss of the traditional rational spirit, hedonism occupied the upper hand, and even some bad state of aesthetic culture, therefore, the electronic media in promoting the transformation of the basis of the aesthetic approach, but also should bear the corresponding social responsibility, for example, five co-maintain the aesthetic diversity of the way, how to defend the traditional aesthetic approach,’View’and’Awakening’, how to develop positive and healthy.