The Study On The Ethnic Culture Chang And Protection Under The Development Of Tourism

Culture change is an eternal phenomenon. Tourism as an important method for the development of the local economic, has made an important impact on society and culture of the tourism destination.Culture change is not the end of the national traditional culture,for that traditional culture also needs changes to continue its lifejust like a children needs eat to grow up.Culture change is a process that national traditional culture absorbs new elements and adapts to the new environmen for its self-integration and replacement,it is also a process of culture reconstruction and be an important way to preserve and develop the traditional culture in the new situation. Especially in the ethnic minority areas where put the distinctive national culture as a tourist attraction,the awakening of local people for national culture,as well as financial gain,comes from the contaction between local people and tourists,play an important part in improving the awareness of local people to protect national culture.This thesis focuses on Chikang village of Tibet.According to the characteristics of Chikang village and the characteristics of the national culture, we will use the qualitative research method and quantitative research method to do the the research of combination of the national cultural change and the protection of national culture. This paper mainly use the culture change theory,cultural reproduction theory and acculturation theory to analysis what lead to the change of the traditional culture under the background of tourism development and realize how to consider culture change phenomenon under the background of national tourism development is a problem that needs us to ponder.Based on the above analysis, we find that the external adaptation of national culture has a positive effect on the protection of national culture, and also the internal adaptation of national culture has a positive effect on the protection of national culture.Thus,proposed some suggestion just as guide adaptive changes and other measures to make sure the benign changes of the national culture,in order to achieve the purpose of the protection of local minority culture.