A Study On The Protection Of Ethnic Cultural In Tourist Towns Based On Tourist Perception Differences

With the introduction of national urbanization construction and the policy of "integration of culture and tourism",the development of tourism and the construction of tourism towns in ethnic minority areas relying on their own unique cultural resources have been recognized by all sectors of society.However,under the background of the development of many tourist towns,the protection and development of national culture are always confronted with many problems.Many national cultures are gradually losing their effective inheritance and dissemination and heading for the road of loss.Therefore,under the background of tourist towns,paying attention to the development of national culture and seeking effective protection methods of national culture are not only of positive significance to enhancing the charm of towns in minority areas,but also of great significance to the national cultural power strategy.Based on this,this paper chooses Sanjiang Dong Autonomous County as a case study area to study the protection and development of Dong ethnic culture under the background of tourist towns from the perspective of tourists.Firstly,this paper summarizes the research results of tourism towns,ethnic cultures and tourists'perception,and then defines the concept of this study.Then it discusses the theory of cultural reproduction,the theory of cultural space production and the theory of tourists'expectation difference,and builds the national culture index system based on the national culture characteristics and connotation of Sanjiang county.According to the statistical results of the data,it analyzes tourists' perception of national culture in all dimensions;On this basis,it puts forward the protection principles of national culture under the background of tourism towns,and puts forward corresponding countermeasures and suggestions.There are some results of the study in the following.Firstly,the national culture of Sanjiang has not been inherited and disseminated to the greatest extent from the perspective of tourists;Secondly,the cultural achievements of Sanjiang under the background of tourism towns in terms of local dialect characteristics,national symbolic architecture exhibition and national characteristic diet have been recognized by tourists;Thirdly,There are some deficiencies in the development and protection of national culture,such as patterns and functions of ethnic costumes,folk embroidery,architectural techniques,ethnic art,singing and dancing performances,etc.Fourthly,in the development of tourist towns,the national etiquette culture is distorted and commercialized.Therefore,in order to effectively protect the national culture of Sanjiang in the context of the development of tourist towns,the spatial production of cultural "sites" should be strengthened to realize the sustainable survival and continuation of national culture.We should establish a harmonious interactive mechanism for the protection of national culture by multiple subjects,accelerate the construction of an innovative mechanism for the reproduction of national culture,and enhance the consciousness of national culture and strengthen the "self-reliance" of the host of national culture.We will continue to restore cultural fabric and improve the governance of urban ethnic culture.