Based On The Symbol Consumption Of Brand Visual Design Research

A famous contemporary French social theorist Jean Baudrillard (Jean Baudrillard) think, in the consumer society, consumption is no longer the goods use value as a goal, but to pursue a different symbol value as a goal, the consumer is the symbol of consumption. People get rich fun by symbolic consumption, to meet the psychological and physiological needs, but the brand is a symbol of human is to create, in the current consumer era, enterprises should create a symbolic value of brand culture, help in the fierce competition in the market remain invincible.Symbol consumption effect on brand vision design major, it guides the brand vision design trends. Analysis and in-depth study based on the "symbolic consumption" phenomenon with the characteristics of integration, from the angle of symbol consumption, restructuring the brand marketing strategy, the brand vision design part of the brand strategy in the analysis, the study of how to get the brand through its visual design was approved and become the audience value symbol of the target consumer group distinguish other brand this paper focuses on the research and design, brand visual symbols, visual design of brand is the symbol of behavior of a system, the brand is the best carrier symbol value, brand visual design prompted the symbolic value of goods to be acknowledged and implementation, to help customers realize the material possession to the worship of the cross.