Negative Spatial In The Research On The Application Of Plane Advertisement Design

With the development of economic and science and technology, the gradualimprovement of the people’s living standard, the demand for goods is also increasing, thecompetition of commodity market environment. Effect of plane advertisement design isbecoming more and more obvious, for the transmission of commodity information playsa positive role in promoting. Plane advertisement design as a form of informationtransmission, it has become one of the most common medium in people’s life. Therefore,strengthen the visual expressive plane advertisement design, to improve the effect ofplane advertisement design has a positive role in promoting. And reasonable use ofnegative space can enhance the visual impact of graphic advertisement design, highlightthe theme of the advertising images, attract the line of sight of the audience, the workshave the unique artistic charm, and at the same time improve the plane advertisementdesign art value.This topic through the contrastive analysis of the negative space research status athome and abroad, found that the negative space in the theoretical research is relativelyless in the design of print ads, negative space has not got enough attention, designersoften neglected, but the space is larger, need to provide to the in-depth study in theory;Comprehensive analysis was carried out on the print AD design, draw a planeadvertisement design requirements and importance, and how to show the picture to betterhighlight the art value of plane advertisement design, accord with the need of the market,to do a detailed overview of negative space, analysis of the types and characteristics ofnegative space, and the difference between the negative space and white, it is concludedthat the use of negative space can make works have strong artistic expression and appeal;Analysis of negative space in a newspaper advertisement design, advertisement design...