The Research On The Development Of Cultural Industry In Zhoushan Islands New District

On the basis of predecessors’ researches, this paper makes a systematic research on the cultural industry development in Zhoushan islands new district and draws its own views based on the related data investigation of cultural industry and the analysis of cultural industry policy. The paper includes four chapters altogether. The first chapter is introduction, which introduces the research background and the significance of this study, systematically summarizes the current situation of cultural industry research and briefly introduces the research method and research route of this paper.The second chapter is an introduction to cultural industry; in turn, it discusses the definition and the classification of cultural industry, reasons and the significance of cultural industry development. The third chapter includes three parts and mainly discusses the status quo and analysis of cultural industry development in Zhoushan islands new district. First of all, it analyzes current situation of cultural resources in Zhoushan islands new district from the perspective of marine culture, religious culture, folk culture resources, celebrity culture, festival culture resources, marine landscape resources, etc. Secondly, it summarizes the general situation of cultural industry development in this district; Finally, it generalizes main issues in Zhoushan islands new district. It concludes that the current situation of cultural industry development in Zhoushan islands new district is improper systems, useless guilds, lack of integration, the lack of talents and less competitive brand. The fourth chapter is about related suggestions on the development of cultural industry in Zhoushan islands new district, it advocates to change ideas and develops cultural industry and suggests that government should have the courage to bear, play an important role on the development of cultural industry, plan actively and choose the correct development mode. It also argues that it is necesary to survey the market, enrich product level, pay attention to publicity, let culture going out, make multi-party interactive, cultivate industry personnel, pay attention to scientific research and increase content of science and technology.