Research On Cultural Industry Marketing Strategy Of Jinlin Province Based On Regional Cultural Ecological System

Along with the degree of ascension to the attention of the cultural industry andthe factors of obstacles that exist in our cultural industry, the study of culturalindustry has got more and more attention, including the analysis of current situationof cultural industry in our country, the discussion of the layout of the developmentstrategy and path selection, etc. From the research literature about culturalindustry,no matter it is the domestic or foreign, specifically the marketing theoryresearch about the development of regional cultural industry is even less, especiallythe marketing theory of cultural industry cultural that based on the regional cultureecosystem is still very rare.This article is mainly about marketing innovation strategy based on the regionalculture ecosystem of cultural industry of Jilin province. There are six parts: the firstpart of this paper is the purposes of the article, the background and the significance,also it shows that the innovation and the imperfection of the article and the frame ofthe thesis.The second part is the review of relevant theories, including the theory ofcultural ecology, cultural consumption and cultural marketing, so as to lay atheoretical foundation to the research of the paper. The third part of the paper is aboutthe cultural ecological system structure model of Jilin province,including thecharacteristics of the system and the influence factors of the system.The fourth part ismainly about present situation of cultural industry in Jilin province,including thedevelopment of cultural industry of Jilin province,the competitive powerevaluation,the present situation of industrial marketing and existing problems.Thefifth part is mainly about the cultural industry marketing strategy based on theecological system of regional cultural industry of Jilin province from the perspectiveof ecological niche of cultural industry, including the structure upgrade of culturalproduct,the integration of cultural industry,cultural brand cultivation and marketingmode of the cultural industry.The sixth part is mainly about industry marketingcountermeasures that based on the present situation of cultural industry of Jilin province, including the government support, innovation, and cultural mediationtraining, etc.The seventh part is the conclusion of the paper.