The Influence On College Students’ Helping Behavior Which From News Stories And Public Opinion

Helping behavior refers to the behavior that the individual to provide assistance to others or to increase the benefits of others, and this behavior does not require any form of return. This behavior has a positive social significance in today’s social context and can be explored to promote the occurrence of individual helping behavior, thereby contributing to the progress of civilization.In this study, college students were tested in order to study the results of a news story to help others and helping behavior in different social media for helping the cost impact. This study is divided into three parts, including the assessment of helping cost of news stories and two experiments.Through making the subjects score the common helping behavior’s cost in new stories,study1 evaluated these behaviors. Based on the test score, of the highest cost of helping behavior and the lowest helping behavior were screened out. Study 2 investigated the different outcomes’ helping new stories and different cost of helping’s impact on helping behavior.The research is 2x2 between-subjects experiment, the variables were the results of new stories(reward and punishment) and the cost of helping behavior(high and low). The dependent variable was the subjects’ heping behavior. The study 3 increased a factor : public opinion. So we choosed a 2x2x2 experiment design.The results show that:(1) In helping behavior among news stories, subjects considered helping the elderly fall has the highest cost, to help others to pick up dropped belongings’ cost was lowest.(2) The cost of helping has a significant main effect, high cost of helping to suppress the subjects helping behavior, low cost Helping promote the occurrence of helping behavior.(3) The results of a news story in helping behavior also have a significant main effect, reward results of news stories promote helping behavior, and a punishment results suppress helping behavior.(4) There is no interaction between the different costs of helping and different results of news stories.(5) Public opinion marginally significant main effect, some of the impact of different tendencies of public opinion affect helping behavior slightly.(6)There is no interaction between the different news stories and public opinion and the cost of helping behavior.In summary, through examining the impact from news stories and the cost of helping and the social opinion, this paper combined the study journalism and psychology,developed a new direction for future research, as well as to provides a theoretical basis for promoting the occurrence of helping behavior,which were conducive to promoting the development of social civilization and progress.