Silk scarves are women show beauty, upgrade the level of temperament regular dress scarves design both in material design color texture and so on all aspects do very in place, but not about the packing and the match compared with other clothing packaging, lack of personality, through the market research found that the silk gift packaging market has great development potential.The research object is scarves, gift packaging, silk is one of the important characteristics of Chinese civilization since ancient times, and had a worldwide impact But unfortunately, although it is well known in China is the home of a silk, but not a world brand of silk scarves.Based on the above consideration, I choose originates from life and used in the traditional paper-cut folk craft as a breakthrough point of this subject Create a silk scarves brand with Chinese amorous feelings Chinese paper-cut as a traditional art form is becoming more and more valued in the world Combining paper-cut carve art and packaging design, to break the traditional mode of packaging decoration, I think is a worthy of study and exploration of innovative practice project.Subject after consumers and market research analysis, chose to subject the jiangnan style of paper cutting design elements With paper-cut hollow out methods for packaging design, paper cutting art used in the national silk scarves brand packaging, show Chinese woman amorous feelings, can let more people understand the broad and profound traditional Chinese culture, let the traditional and modern spark new, took to the track of international, this is creation the core meaning of the subject. |