Exploration And Application Of Yuxian Customs And Culture In Yuxian Paper-cut Gift Packaging Design

The 2022 Beijing Winter Olympics was jointly hosted by Beijing and Zhangjiakou City.As one of the venues,Zhangjiakou City will welcome a large number of tourists during the Winter Olympics.The convening of the Winter Olympics is bound to drive the local cultural and creative industries.Yuxian Paper-cutting-Zhangjiakou's unique folk art form will be favored by tourists.Therefore,it is necessary to optimize the design of the Yuxian paper-cut culture gift brand and packaging.A good packaging design will add luster to the Yuxian paper-cut.Let more consumers understand and like Yuxian paper-cutting,and at the same time achieve the purpose of promoting the Yuxian paper-cut culture.The paper discusses the design of Yuxian paper-cut gift packaging from five chapters.The first chapter,mainly through the research background of the subject and the reasons for the research,leads to the purpose,significance,key points and innovation of the research.The second chapter mainly analyzes the design of paper-cut gift packaging in Yuxian County,including the analysis of the current situation of packaging design of folk products,the analysis of the current situation of paper-cut gift packaging in Yuxian County,and the packaging design orientation of paper-cut gifts,which is designed for the subsequent Yuxian paper-cut gift packaging.Provide ideas and basis.The third chapter mainly discusses the influence of paper-cut and its custom culture on Yuxian paper-cut gift packaging design.It summarizes the value of Yuxian paper-cutting cultural connotation in Yuxian paper-cut gift packaging,and further explores Yuxian paper-cutting and its The application of folk culture in the paper-cut gift packaging of Yuxian County respectively expounds the graphic application of graphic image and the retention of color.It provides design elements for the design of the subject,and better finds the suitable gift packaging for Yuxian paper-cut.Design language.The fourth chapter is the practical discussion of the design of the paper-cut gift packaging design in Yuxian County.It is the practice of building brand image and packaging design in the continuous trial.The fifth chapter is the arrangement and thinking of the research and design process of the works.The packaging design proposed in this paper has certain reference value for the paper-cut folk elements in Yuxian County,and also achieves the purpose of promoting and promoting local culture.