Folk Scissor-cut Art In The Application Of Gift Packaging Design

In today’s society is all-round development of social economy culture, brand culture and the rapid development of packaging design tends to be the fusion of material value and cultural value. Gift packaging design as a branch of both domestic market and internationalization road, in the fierce market competition, want to take off the lead up to break through the traditional concept, carry forward the national characteristics, create a new image gift packaging design.Folk paper-cut art as a characteristic of Chinese traditional culture, is the concentrated reflection of national culture and spirit in everyday life. In this paper, based on the folk paper-cut art, the first part briefly describes the thesis research background, the significance and research ideas and methods. The second part for the present market development direction and existing problems of packaging design were analyzed. Third part as the important content of the thesis studied the packaging perspective of paper-cut art rich in content, traditional aesthetic characteristics of Yin and Yang, the unique silhouette \"hollow out\" technique, visually rich administrative levels feels, a form of balanced and harmonious, because of the increase in symbolism, etc. The last part for excellent folk paper-cut gift packaging for further analysis. Folk paper-cut art is helpful to rich gift packaging forms, fusion culture show regional features, unique ideas and technique of expression to gift packaging design. Vivid modelling of folk paper-cut art, strong visual result, integrate into modern gift packaging design enhance the aesthetic value, through the folk paper-cut art to emotional expression way of the moral and practical application, exploration of packaging design under the perspective of cultural connotation of paper-cut art forms, promote the spirit of folk paper-cut art optimistic guileless. Chinese traditional culture has a long history, folk paper-cut art was only a small part of the more traditional art waiting for us to study.