The Research On Ancient Site Of Salt Excavation And Development Of Tourism In Shouguang

Salt site is an important basis to help people recover and restore the historical appearance, played a role in the history card, the official history and make history in history, but also has important tourist ornamental value, historical and cultural value, scientific education in modern human civilization value. With the development of modern society, economy and culture, salt ruins to explore, develop and utilize more and more people’s attention. Shouguang City, Shandong Province, is a famous dish of salt Township, is China’s key historical and cultural center of sea salt, salt industry has a long history of development, the earliest dating back to ancient times Shennong, Shouguang City, there is also a number of world and national levels of salt industry heritage, double King City Week Yantian site was named one of the top ten archaeological discoveries country, its size, wide area, quantity, distribution-intensive, is the earliest archaeological excavations Salt, which are proved in Shouguang Shang and Zhou dynasties is very important salt center. Meanwhile, in the territory of some salt Shouguang Chi monument, salt learn monument, which has been documented in the history of salt and salt process, Salt has a very high archaeological value. In this paper, Shouguang City, Salt double king ruins tourism development as an example, Shouguang Salt excavated and tourism development were discussed, Shouguang Salt archaeological journey through the analysis, we can test to see China Haiyan origin context, Qilu an important part of cultural development. And analyzes the current situation of cultural tourism development Shouguang salt, salt summarizes the problems and deficiencies that exist in cultural tourism, made effective salt cultural tourism development strategies and six development principles.Throughout this paper consists of six parts. The first part introduces the significance of this topic, the main issues at home and abroad on the subject of research status, trends, research methods, innovation, research content and resolved. The second part of the relevant concepts and theories are described, such as sites, cultural sites, cultural tourism, museums, tourism theory, the theory of cultural tourism, cultural tourism industry theory, the theory of cultural tourism salt. The third part of the archaeological history, Salt analyzed, Section IV summarizes the Shouguang City, Salt double king ruins develop its value. Section V summarizes the Shouguang Salt cultural tourism development, and analyzes the bottlenecks and limitations Salt cultural tourism, tourism development in the presence of salt lack of tourism image, tourism resources scattered, uneven development, single product structure, market development, fatigue, supporting industries insufficient, lack of professionals and other issues. Section VI presents a strategy for the development of the salt and the six principles of cultural tourism development, namely the protection of the principle of co-ordinating principle, the principle of the rule of law, market principles, the principle of popular, innovative principles. Stressed the importance of propaganda of the increase proposed to identify suitable sites and salt Salt cultural tourism promotion in a large number of carriers on the basis of market research; by making cartoons and TV shows related to enhancing local salt industry sites, Salt cultural tourism awareness; through a network of game production and marketing, improve the impact of local sites and salt Salt cultural tourism. Secondly, the article discusses the use of a variety of display modes combined. In order to mobilize the interest of tourists, we can use a variety of presentation, such as a museum, park shows, theme show. The third is to create a cultural tourism for salt scientific specialties thematic itineraries, to fully exploit the use of all the surrounding tourism resources. Fourth, we should make good use of cultural heritage tourism, cultural tourism development associated products such as sea vegetables, features arts and crafts, museums and other related products. To strengthen the construction of the fifth auxiliary facilities, salt and gradually improve cultural tourism related facilities, convenient for tourists to provide a full range of integrated services. Finally, through the government-led, departmental interaction, market-oriented operation to build the Salt Cultural Industry Group, salt and cultural resources to be able to co-ordinate the planning and specification management.Conclusion of the article, the author of Shouguang City, Salt double king ruins condition, development and utilization of a problem situation and salt cultural tourism development process, highly summarized, summed up a few strategies for future development, but also pointed out that the author of this article in writing deficiencies, I hope this can provide a useful reference for policy makers and researchers.