Analysis On The Development Of The Network Homemade Drama

"Promote the development of great prosperity of socialist culture" as a strategic measures is put forward on the party’s 17 th, as part of the cultural industry, Internet culture of the sixth plenary session of the party’s seventeenth through "the central committee of the communist party of China to further the reform of cultural system to promote socialist cultural development, great prosperity certain major issue decision" on strengthening the construction of network culture and management made a special deployment, stressed that "the CPC central committee attaches great importance to the construction and development of the Internet culture, Internet development healthy network culture is the development of socialist advanced culture, to meet the urgent needs of the people’s spiritual and cultural needs, develop healthy network culture is to adapt to the rapid development of Internet, the increase of the urgent needs of the national cultural soft power, develop healthy network culture is the maintenance of social harmony and stability, and ensure the urgent needs of the national information security." The continuous development of information technology, new media is getting mature, for the life of people bring tremendous change, is not only a convenient access to information, more bring change the way of entertainment, as a new media and the combination of the traditional TV dramas- network homemade drama, gradually came into the public eye, like a stream of fresh blood, and television industry in China has brought vitality.Based on network homemade drama as the research object, this paper will be divided into five parts, this paper respectively from the background, development present situation, market analysis, industry chain construction made a detailed comb, then select the typical case analysis, from the perspective of homemade play a comprehensive explanation to the network, the research involved in communication, psychology, sociology and other fields of knowledge, the integrated use of literature research, comparison research, case studies and other methods, combined theory with practice, sort out the thinking of writing:The first,the homemade, network drama is the new things, in academic circles there is no strict definition, and definition of a network of homemade play most of the paper is not clear, and network television, even making the spontaneous network to upload video, this paper will integrate other scholars homemade play different definitions focus to the network, based on the definition of reasonable research content of this article.The second,network of homemade drama is the interaction of internal cause and external cause, the result of the development of new media, the promulgation of the "cultural gag reflex", copyright prices higher, video website financing chain does not continue, earnings outlook is grim, homemade drama creation of objective factors, these are the network in the increasingly competitive today, the video website "content is king" development strategy, viewing from the users demand is the root cause of the video website onto the road of homemade.The third, the network developed homemade play on the Internet, will inherit the openness of network, timeliness, comprehensiveness, interactive, and at the same time with the film and television play story continuity. Context reflects the change of transmission network of homemade play time, change of broadcast media embodies the network transmission of the homemade drama channel characteristic, the series length and the decrease of funding reflects the network for the change of new operas, homemade plays system change the way of planting embodies the homemade network play on the survival way of continuous development and innovation, these advantages also unceasingly in the sustainable development of homemade drama in network.The fourth, the emergence of network homemade drama, has realized the video site’s content differentiation, and to explore in the field of homemade, each video website also take different way of development. On the development strategy of homemade play video website, help to understand the industry’s current development situation, based on the analysis of the market is more meaningful and value.The fifth, the network fast development of homemade drama, and constantly progress and change. Now network homemade drama has been largely out of grassroots temperament, to change. At the same time also has many problems, such as: content homogeneity, plagiarism seriously; Advertising, viewers; The regulation does not reach the designated position, vulgar content. To solve these problems, the author puts forward the corresponding solution measures, in order to network homemade show can get great progress in our country.