The History & Image Features Of Twenty To Thirty’s Of The Twentieth Century "Calendar Picture"

This article belongs to artistic design theory research, also involves the fine arts content. This article attempts to use modern history, sociology, image, cultural anthropology, folklore, culture geography research methods to explore the "Calendar picture" as a kind of advertising and cultural phenomenon in the process of flow in the regional culture, Chinese and western cultural exchange plays a huge role and significance, and try to take "Calendar picture" as the template, it can draw lessons from the development of the experience for the innovation of traditional culture and foreign culture localization.The main contents and views include the following:First, by means of modern history to comb the time, space and history of "Calendar picture", tries to reveal the capitalist business prosperous, studying tidal rise, such as social factors impact to produce, flourish and development of "Calendar picture". Second, from the Angle of the "Calendar picture" is a practical art, which explores the reform of traditional folk woodcut New Year pictures, traditional Chinese painting, western painting art, photography and other factors on the influence of construction of "Calendar picture" image language, as one of the forms for advertising, in modern times, the development of advertising is the picture of "Calendar picture" language form and transformation of the intrinsic factor. Third, this paper uses the methods of history, sociology, and image to compare "Calendar picture" works in Shanghai, Hong Kong and Macao, using local and regional history, art history, cultural geography theory reveal different regional commercial, cultural and social environment, history, customs and other factors that make "Calendar picture" around the different style characteristics, and thus concludes the development of "Calendar picture" not only as a simple model to copy, but also the development system in the root of "Calendar picture", such as beauty images, photographic composition, brush pen, watercolor techniques such as commercial, cultural, social and regional environment, history, and the integration of local conditions and customs and the formation of a unique "Calendar picture" image style, "Calendar picture" as a cultural carrier is the culture of Hong Kong and Macao, Hong Kong and Shanghai flow of real record. Fourth, using the method of cultural anthropology, folklore of "Calendar picture" reflects the era of characteristics were reviewed, from the perspective of "Calendar picture" as a product, the statement related to people, things, and view the situation changes, and finally reveals the development of "Calendar picture" not only is the innovation of the artistic skill level, at the same time record the time from closed to open, culture from single to multiple, and then reflects the modern China in the open and contradictions in the process of westernization.Reading "Calendar picture", like flipping through a graphic and appearance of the modern Chinese history, and as the years flow wind new research presented is increasingly charming.