The Representation Studies Of Female Image In Domestic High Box Office Films 2010-2013

In 2010, The Chinese film market growth of overall,This year the Chinese film industry has developed rapidly, the movie creation, industry scale, the spread of public cultural services, overseas and so on various aspects have made significant progress.The Chinese film industry in the critical period of transition from the primary stage of industrialization to the stage industrial upgrading. The movie box office into the 10 billion mark. Since then the Chinese film is still growing, conspicuous.High box office film not only won the high profits, will also become the guide of film development, to a certain extent. In the future, the movie marketing, shots, narrative mode, image shaping is likely to draw lessons from these movies..The character image is deeply rooted in the hearts of the people, especially the distinctive image of women. The 39 various types of film have broad background, history long span, different social environment, but there is no doubt that female image is the creator of the female cognition and views. These women image reflects the image of modern women. The study to the image of domestic box office film has practical significance for the interpretation of female images and the development of domestic film.Representation is a choice and construction process.in the process film is mostly confined to the emotional selection and final to return of private sector. female independence and individuality was seriously weakened in public sector. There is a deviation in the process of reproduce present light and rigid.Represent also appeared some new characteristics,On the dissemination of content, and the traditional cognition is different, on the background of contemporary film type of female images highlight below nearly to be background of the film, Movie posters in the process of spreading propaganda pay more attention to the coordination of a proportion of men and women.Also appeared in the reappearance of some relatively new female images, whether it is trying to control men and masculinity, makes the female image with new splendor.