Research On The Strategies Of Cultural Industries Development Under The Circumstances Of Integration Of Culture And Technology

Brand building is essential in promoting the development of Cultural industries. Nowadays, in the trend of integration of culture and technology, advanced technology is vital to cultural field in many aspects as well as the "New Normal" in the development of cultural industries. With the rapid development of Internet, big data, cloud computing, artificial intelligence, cultural industries enters into the "Internet era" which the brand of it presents a new model and path. Based on the Taiwan traditional glove puppetry, Pili international multi-media company limited invents Pili puppet show which is a new form of glove puppetry by the integration of modern technology and cultural creativity. Using the advantage of creativity of culture and technology, Pili puppetry show has great achievement in brand building, brand marketing and brand management, now is the well known brand in Taiwan puppetry art and cultural industries field.This thesis summarizes the research of cultural industries brand and glove puppetry both domestic and overseas, on this basis, the author analyzes the characteristic and trend of cultural industries brand under the circumstances of integration of culture and technology. On one hand, integration of culture and technology provides a brand-new context of transmission; on the other hand, it leads to the complexity and disorder of the environment. This thesis summarizes the Pili puppetry’s development process, analyzes the development and traits, strongly emphasizes the importance of Pili brand, and elaborates Pili puppetry’s achievements, existing problems and development under the background of integration of culture and technology. In the end, this thesis explains Pili puppetry’s development experience and the enlightenment given to the mainland cultural industries brand, combines the current situation with the experience of Taiwan, and lastly comes up with the implementation strategies of cultural industries brand under the background of integration of culture and technology.This thesis consists of five parts; Part one is the introduction which contains the research background and meaning, overseas and domestics’research status, research route and method, thesis structure and creativity. Part two is the survey of the Pili puppetry brand which introduces the development process and traits of it. Part three is the development of Pili puppetry brand pushed by integration of culture and technology, which explains Pili puppetry brand’s achievements and problems under the circumstances of integration of culture and technology. Part four is the Pili puppetry’s enlightenment to mainland cultural industries, which describes the overall development, current problems of mainland cultural industries brand, thus the author puts forward the development strategies based on Taiwan puppetry’s experience. Part five is the conclusion which gives a summary of the thesis, analyzes the problem of this research, and proposes the vision for the future.