Interactive Relationship Between Audience Preferences And Film Publicity Means

The low-budget film Love is Not Blind has obtained huge earning of RMB 198 million Yuan and becomes a “dark horse” in the annual sales market. The film is adapted from the diary style novel Love is Not B lind created by networ k novel writer Bao Jingjing in early 2009. The im age of “Wang” and his sharp tongue have exerted great relevant influence on the literature and daily life(such as m ate choice view, offi ce romance, career survival, servi ce industry rules, et c.). In 2012, the film harvested a lot since it obtained the popular m ovie Hundred Flowers Awards “best film ” award and “outstanding feature film ” award, Gold en Horse Award for “the Best Adapted Screenplay” and the 12 th annual Chinese-language Film Media Award.The thesis screens the intera ctive relationship between film publicity m eans and audience preferences from the perspective of communication studies, mainly observes audiences’ different characteristics when choosing films, conducts a case study of Love is Not Blind, lays emphasis on its successful publicity and audiences’ actual preferences, targets the preferences of the audiences aged 20-25, finds out the common features of the group audiences for the film publicity m eans by positioning in this kin d of crowd, and strengthens the publicity effect.From the aspect of co mmunication studies, the thes is integrates the big data resources by combining with cas e analysis method, literature research m ethod, descriptive study m ethod, as we ll as the network, and spares no efforts to rationally analyze the interactive relationship between audience p references and film publicity means, and sums up the relevant m atters needing attention of the publicity means of the same category films and the audience preferences of related category films.