An Establishment Of Evaluation Indicator System Of Network Clothing And A Research Of Differences Between Men And Women’s Clothing Description Words

TMALL’s Men and Women’s clothing evaluation is the study of this paper. It investigates the differences between men and women’s clothing description words with word frequency statistics and questionnaire survey. It compares from several angles of the overall situation of use of men and women’s clothing description words, coverage, high frequency description words, low frequency description words, common and respective description words and description words’corresponding indicator words through the use of method of data statistics and questionnaire analysis software. It summarizes the similarities and differences between the use of men and women’s clothing description words and consumers’ concern of men and women’s clothing.The first part mainly summarizes the research status and existing problems of online product reviews, network clothing evaluation and description words of commodity. And it briefly introduces the thinking clue, including the object and sample of study, research process and methods.The second part extracts the referring keywords and description keywords via the annotation and mining of men and women’s clothing evaluation texts. And then it establishes the evaluation indicator system of network clothing to provide reference for the matching of men and women’s clothing indicator words after the break.The third part separately makes a count on men and women’s clothing description words’frequency by using the related technologies of Chinese information processing. Based on it, this part compares from several angles of the overall situation of use of men and women’s clothing description words, coverage, high frequency description words, low frequency description words and common and respective description words to analyze the similarities and differences between the use of men and women’s clothing description words. Then it matches the description words’corresponding indicator words with the help of the evaluation indicator system of network clothing and obtains the similarities and differences between consumers’concern of men and women’s clothing. At last, it verifies the front results with "the questionnaire of writing situation of network clothing evaluation and influential factors in purchasing network clothing".The last part is the conclusion, which mainly summarizes the key points of this paper. Together with the present academic research on network clothing evaluation, we reaffirm the innovation features and practical significance of this study, and pointed the limitation and insufficiency at the same time to indicate the direction for the subsequent scholars’relevant research.