The Ethics Sight Of The Entertainment-Oriented Media

At present, with all aspects of China’s economic and social continuous development and the improvement of People’s living standards, clothing, food, shelter, and other basic aspects of life have gained protection. People begin to pursue a higher quality life, especially the demand for higher and higher spiritual life.In this background, media begin to treat audience as the center of service and pay attention to their entertainment needs. Therefore, it is an inevitable trend that media entertainment emerge and develop.People decorate to life in colorful, release pressure and relax emotion through entertainment. In the "tow-track" system, the media in order to maintain their own development, not only treat economic interests as their primary goal blindly, but also pursue for meeting the audience’s superficial sensory needs, in this case the media ignore that the entertainment bring out a series of ethical questions.In this paper, I hope to combine Journalism to Ethics, through analyzing ethical issues in the media of entertainment, to provide some practical dissemination practices like behavioral norms and values of the selection criteria for the media entertainment and solve the ethical dilemma that the media entertainment faced. Make the media provide entertainment for people and promote our own development. Thereby we can make unify social and economic benefits come true together.