Research On Dynamic Expression In Window Display Design

In the forerunner feelings that dominate human’s perception, emotion, andbehavior,80%information comes from visual perception. Therefore, as the firstproduct exhibition stand, shop window usually occupies a pivotal role in productexhibition and is mainly aimed at attracting customers’ eyeballs. Currently, invariableproduct exhibition has been unable to keep pace with the rapid development of thesociety, and only innovative and unique methods can hold customers’ attention. Thisis also true for window display. In order to win an advantage in today’s fierce marketcompetition, commercial window display has to manage to attract customers’attention in a short time and persuade them into the shop implicitly.Early-stage and traditional window display usually adopts such display modes asgiant graphic ads or static models. With the progress of the era, the advancement ofscience and technology, and the gradual rise of people’s aesthetic consciousness,window display also tries to present broader and deeper humanistic care and artisticconcept in addition to its previous function of displaying products’ glamour. Thevisage of modern shop window has a new breakthrough. The shift from inertia toactivity in window display requires the design of window display to bring customerswith more visual attractiveness and spiritual satisfaction. As a result, window displaydesign becomes more diversified in manifestation pattern.By virtue of the basic manifestation pattern of “kinetic design”, this thesisintegrates kinetic presentation into window display, bringing an end to the rigidthinking and commonplace performance of traditional window display design. Itpresents an analysis of how to create kinetic visual perception in static window spaceso as to better express people’s aesthetic ideals and temperaments, attract theirattention, and boost consumption.