The Flourish, Subsistence And Breakthrough Of Chuan-yu Dialect Drama Under Globalization

The drama of Chuan-Yu dialect is the interaction of teleplay and the culture ofSichuan and Chongqing. From1980s to now, the drama of Chuan-Yu dialect hasbecame mature in almost thirty years. In this thirty years, it has experienceddevelopment, climax and low point and performed the conditionsandcustoms ofSichuan and Chongqing to the audiences, also enrich the culture of local regions,finally became a indelible part of Chinese drama. This article aims at analysingInternal and external reasons of fading of Chuan-Yu dialect drama, the future andbreakthrough point of Chuan-Yu dialect drama under globalization.(1) Discussing the topic selection background, research status, research approachand method and summarizing research difficulties and innovation. explore thecharacteristic and classify them.(2) Introducing the concept of the dialect drama, then exploring the characteristicof them and classifying them, finally laying foundation of the latter statements.As a dialect and a combination of TV and dialect drama is not only a regionaldialect was used as dialogue language and that the information carrier, it should alsocontained in subject matters of the whole regional culture as the background, in theselected regional culture for reference, and aesthetic standards to qualify for theselected region.The characteristics of the dialect plays the most direct-dialect. When theperformance using dialect is the most direct actors shaping characters; And thecharacters using dialects, can greatly reduce the distance of TV series with theaudience. The second feature of dialect drama is regional culture characteristics.Behind the dialect, emotion and so on all the information is a reflection of regionalculture; Not only such, dialect drama performance more civilians at a range ofeveryday life, is a blend of natural geographical environment on the local audienceidentity psychology, is the depth of mining and use of regional culture; Dialects andregional culture characteristics of the play better with the customs of the region,promote the local characteristics. The third feature of dialect drama is the grassroots.Dialect drama of the regional culture has been widely used in various civilian and popular culture elements, full of agrestic breath, first of all dialects play USES theexpression is the dialect, the use of dialect in society of great majority is a nativepeople in the region, to ensure the dialect drama have a lot of viewers; Dialect drama,on the other hand, is the art of public, most dialect drama are in close to real life, theproduction of reproducing life principle.In this paper, we study each dialect drama in each region of dialect words (mainly inchengdu, chongqing,) for TV information carrier, the regional culture as thebackground in each area, show each earth mountains and rivers scenery, folk customs,and the characteristics of the narrative elements such as drama.(3) Summarizing the development of Chuan-Yu dialect drama and focusing onthree stages of Chuan-Yu dialect drama on the aspects of language and aestheticvalue.Each dialect drama prosperous period a total of three stages: the "doldrums" and"ling tangyuan" each dialect television basis,"the silly child teachers" and "themountain city stick" lead each dialect drama development peak, the formation of eachdialect drama "intensive" production. On the third stage, each play not only in thesichuan dialect, an excellent reputation and its classic broadcast widely across thecountry, swept the country said too much.Each dialect behind the prosperity of the play have each dialect itself factors,also have each dialect drama adapted to the spread of the regional reason, theaudience to its style, value, religion, history, system, geographical environment andbehavior patterns. Each dialect drama to the regional market share the samebackground knowledge and way of life of each audience has strong attraction.(4) Talking about the effect of globalization on the teleplays in China andfocusing on the falling of Chuan-Yu dialect drama on the aspects of theories, types,narrative methods, marketing modes and preferences of audiences.From the beginning of this century, however, under the mode of production of"intensive production of large quantities of each dialect drama was to make itneglected embarrassed situation. In the internal environment, first of all, each dialectshow a lack of communication with the outside world, always just copy the lingtangyuan "and" the silly child teachers "mode, also only when playing the audiencefor each region, and did not actively explore other regional markets, and some dramatoo tired or repeat, allow viewers to produce visual fatigue and even disgust. Secondly,a lot of work to put the cart before the horse, excessive emphasis on the role of dialectin TV, and even appeared to behave dialect and the idea of shooting TV series, led to the decrease of the quality of the each dialect drama as a whole.In the external environment, globalization has hit the entire TV industry in China,and lead to upgrade TV industry in China, made in China is more and more rich andmore concept, narrative mode, marketing mode with different TV for the audience.Audiences have more demand for TV products, its own preferences have changed, too.But each dialect drama did not adapt to change, in the end, under the action ofexternal reasons to decline across the board.(5) Analyzing the current situation of Chuan-Yu dialect drama under globalization andthen proposing some measures of the future breakthrough.According to the analysis of the earlier chapters, puts forward some Suggestions foreach dialect drama: updating concept, promote each; Locate the nation, expand thesubject; Locate the countryside, avoid risk; Change the marketing model.Combined with the new communication environment, each new culturallandscape, the new situation put forward each dialect drama, new breakthroughs inseveral path: new generic dialect drama, regionalization of narrowcasting, digging anew cultural image, a new communication platform.