The Visual Management In The Analysis Enterprise In Weibo Operation

In2010, domestic ushered in the spring, the rise of weibo like mushrooms. On January15,2013, the China Internet network information center (CNNIC) in Beijing to release the31times China Internet network development state statistic report. According to the report, bythe end of December2012,564million Internet users in China, the Internet penetration rate of42.1%. One weibo user scale in2012reached309million, increased by58.73million fromthe end of2011. Weibo rapid expansion phase is over, but can still reach23.5%annualincrease. A significant number of users to access and send weibo behavior happened in themobile terminal, mobile phone users by the end of2012weibo scale up to202million,namely as much as65.6%of twitter users use mobile terminal access twitter. Nowadays,people for weibo already no longer strange. The size of its individual users continue tomaintain a higher growth rate in2013.Based on weibo that social nature, many enterprises in the form of official weibo atweibo. In domestic sina weibo platform, for example, at present in enterprise covering22industry, enterprise total more than160000; Among them, there were207China top500enterprises opened as high as41%. More than seventy percent of twitter users to focus onenterprise’s official has become the most businesses around the marketing of the media.Purpose to spread information content is concise, symbolization, the information in order toeasy to read, easy to memory the visual way to convey to the target audience.Therefore, the enterprise information on how to avoid on the platform, for the audiencein the information processing showed an excellent platform, is particularly important.Through case analysis enterprise platform of visual communication, points out that enterprisesneed to create a long-term interactive relationship with audience benign and way, thusimprove product sales and reputation, and promote the brand development of the enterprise.