An Inquiry Into The Ethical System Of Weibo

Weibo has been playing a great role in people's life. People from normal persons to pop stars chat with each other casually in the Weibo world through website or mobile tools. All kinds of companies and enterprises show their products through Weibo with beautiful words, attracting pictures and interesting videos. Even departments of the government connect to people through Weibo, which is very smart. However, ethical problems occur frequently because of the rapid development of Weibo itself. Naturally, renewing of technology cannot catch up with the need of use, which is, however, too tremendous. For the sake of human civilization, there is an urgent need to guarantee the safety, health and sustainable development of Weibo ethics.We are going to explore the theme in three steps as follows.Firstly, we raise up ethical problems of Weibo through research of social examples like(1)de-civilising of interaction in Weibo,(2)angling for fame and fortune in fraudulent ways, and(3)ignoring copyrights and privacy.Secondly, we discuss the reasons for the ethical disorder in Weibo in three terms as internal source, subject source and external source.Lastly, we try to construct an ethical system of Weibo with ethical principles and standards. There are four principles everyone should follow in the process of construction of ethical system: principle of justice, principle of respecting and trusting each other, principle of secure and scientific, and principle of responsibility.Moreover, we illustrate the ethical approaches to the safety, health and sustainable development of Weibo ethics.As is the main innovation point, we try to purpose several ethical principles for ethical system of Weibo, and to purpose the options to solve the ethical problems in Weibo.As a result, we should regulate the order among users and information in Weibo because of its popularity among citizens nowadays. The regulating project is so beneficial to the optimization of network ethics and the development of human civilization that we must make a hurried journey without stop to make contribution to the Weibo and life that we love.