Weibo Product Placement Form And Creative Research

With its powerful user satisfaction. loyalty and its viral transmission, Weibo topped the list of existing social networks, and changed the way of users access to information and communication, which affects our daily life. Weibo huge amounts of information, business opportunities.Because of its own features. Weibo has the characteristics and advantage that traditional marketing do not have, example, fast communication interactive, accuracy,low cost, which make it indispensable in enterprise marketing platform. The birth of weibo provoked an unprecedented marketing revolution, producing a variety of forms of weibo advertising. At present of top500enterprises have utilized weibo, they use weibo mainly for the marketing to brand promotion、 information publish、research, customer relationship、website promotion, after-sales service, sales channels, sales promotion activity, crisis public relations, etc. Companies use weibo to increase enterprise’s publicity, promote the enterprise identity, on the other hand cut the cost.In domestic research on weibo, people mainly focused on marketing mode. The first domestic case was born in2007, now there are nearly hundreds of research papers and articles on the whole, From the perspective of media relations research weibo is a product of new media, and the relationship between the traditional media and weibo been discussed. From the perspective of marketing research; weibo is profitable way and the way of new media and how to use the marketing tools and win strategy. These studies mainly from the propagation characteristics of weibo, advertising market demand, weibo commercial demands of the development of the objective aspects elaborated our weibo profit model problems and difficulties.In numerous studie, the value of weibo advertising itself were discussed, and the lack of advertising and creative research from. This article discusses the weibo products of advertising forms and analysis of the creative expression, and its production with relevant cases, and explore the weibo user experience better, better marketing value and spread of advertisement form and content, for the future of weibo advertising development and innovation to provide certain reference and theoretical basis, and also for the development of advertising in the field of new media to wake more beneficial exploration.