Shanxi Symphony Market Research And Marketing Strategy Research

In this paper,"Shanxi symphony performances market research surveys and marketingstrategy" is divided into four chapters to discuss. The first chapter introduces the1980s inChina’s development of the symphony, symphony development in China as the background,further described in Shanxi Song and Dance Theatre Symphony Orchestra as a representativeoverview of the development of Shanxi. Also through the introduction of music sociology ofknowledge, especially in the next few chapters to the symphony and some basic conceptsrelated to the sociology of music to define.The second chapter is an overview of the market in Shanxi Symphony Orchestra.Divided into two areas, the first definition of the performance market, including the definitionand the definition symphony performances market. The second market analysis to show thestatus quo, including the performance market history, professional analysis of the performanceof the three aspects of composition analysis and brokerage agency performance. ShanxiSymphony to achieve a comprehensive detailed understanding.The third chapter is the body after analysis of symphony performances, symphonyaudiences Shanxi investigation and analysis. Including fieldwork analysis and relatedstatistics and research work early, through a more intuitive digital information to enablepeople to have a better understanding of the development of Shanxi symphony. Section IIdescribes the main audience for symphonic music analysis, theoretical thinking audience fromthe actual operation and macroscopic observation and analysis to analyze. Section III is theimpact of consumption on the market symphony music social development, through musicservo sociology and communication capabilities to clear the direction of propagation of thesymphony in the market.The fourth chapter is a symphony performances Shanxi Development Strategy marketingstrategy thinking and summary. To study the current situation of Shanxi symphonyperformances by the market, fully aware of the performance market is divided into "audience","Symphony" and "government" three levels. The "audience" is the foundation,"Symphony"guaranteed professional operation, and the "government" will have to be based on the firsttwo levels of initiatives have been developed at three levels in order to constitute an importantcondition for a symphony performance market development. Suggestions for theDevelopment of Communication symphony, but also expand the scope of music to enjoy andappreciate the people and processes in the dissemination of the works have close tointernational standards, but also an international level performances market operations, so asto enable the symphony to have a more is widely disseminated.