Drama Performance Market Network Marketing Strategy Research

The rapid spread of the Internet technology has changed the whole face of the world,mankind entered the information age,the traditional production way of life has been greatly changed.Internet is amazing for transformation of traditional industries,in the era of market economy,more and more enterprises to carry out marketing activities via the Internet,network marketing can not only effectively reduce costs,improve efficiency,and can also help to open up broad market,improve the competitive ability of enterprise,also because of its unique advantage has become the mainstream of The Times.Coming of the era of big data,make online marketing in order to meet a whole new way and the public,on the basis of traditional marketing evolved marketing concept and pattern,the traditional way of marketing,continuing innovation in the marketing strategy of enterprises increasingly play its role,promote enterprise as soon as possible to complete the overall business objectives.Cultural competition is the world’s biggest competition.China is no exception,to vigorously develop the cultural industry become a new trend.The successful operation of theatre will bring the whole cultural and urban development huge gains.In today’s modern drama performance market,young and middle-aged audience,especially women have gradually become the main consumption,especially in first-tier cities such as Beijing,Shanghai,consumer enthusiasm for drama performance in the drama lovers group,this year to emerging drama groups such as hot happy twist it was because of their support that made gratifying achievements.Drama lovers consumption group will become the main force of Chinese consumer society,in the Internet age,how to take on drama audience lovers of marketing strategy,is each theater operators have to think about problems.Based on this,this paper USES the theory of literature analysis,investigation method,combined with the empirical approach,through the happy twist theater in Beijing,tianjin beauty domain drama group and Shanghai jin hui culture analysis of the three cases for the current drama lovers audience market network marketing strategy are analyzed.Full text is divided into five chapters,with the introduction as the opening,a full range of lead to study social background,why want to do this research and the significance of this research,the present situation of the global problems,and the related concepts and theories of network marketing are expounded.The second chapter to the drama audience performances market development trend and analyzed the marketing environment.The third chapter through three specific cases,analyzes the network era drama audience market marketing present situation and its marketing strategy,by comparing the obtained the corresponding enlightenment.The fourth chapter puts forward the network era drama audience market marketing strategy optimization Suggestions.Hope that through this article research,can topic,to make contribution to the related fields of research.