Folk Culture Industry Marketing

As a kind of unique life elements, folk culture is a fusion among human daily life; Itis active in the artistic factor in human life, time to show the wisdom of human beings. Inthe process of historical development, folk art reveals its practical and economic valuewith its unique way.The globalization of current cultural economy, making folk art experienceunprecedented impact of modernization and industrialization, and form the ability toself-survival in this process. The marketing development of folk culture industry is notonly to the survival folk art itself in contemporary society, more important is the materialand spiritual wealth，it carries can survive and promote in new forms, and it brings tomeet the material needs and spiritual enjoyment of people.Based on the perspective of folk culture industry marketing market analysis ofShandong province, looking for the combining site of cultural heritage, the industrialdevelopment, market promotion and self-employed, to promote the development of folkculture industry; In case or regional case studies, analysis as the research object, fromsmall to large, put forward the problems that the folk culture industry need to be attentionin the process of marketing, explore folk culture industry in the process of marketingstrategies and measures of sustainable development, to provides the reference for thepromotion of folk culture industry in the future.This article aims to folk culture industry marketing, inheriting traditional folk culture.Promote regional cultural industry development; Push the government to increase thecultural industry marketing and cultural resources of the private mining, development,protection and integration efforts, and encourage people to self-employment behavior;Alleviate employment pressure.