Marxist Cultural Theory And Contemporary Mass Culture Study

Culture is produced in modern industrial society background, adapted to marketeconomy development of a kind of civil culture; Was produced in modern industrial society,based on urban public consumption object and subject, through the spread of the modernmedia, no depth, patterned, easy to replicate, mass production according to market rules,concentrate meet the demand of people’s perceptual entertainment culture form.In contemporary China, mass culture is a kind of attractive cultural landscape. The riseof popular culture in China and pop, contemporary Chinese culture brings out the challengingcultural fission. Mass culture while dispelling, eased the mainstream culture and elite culturebrought about by the cultural tyrannies and monopoly, but also caused many social andethical issues. Humanity has the structure of the economy and morality, material and spiritualdivision and confrontation, enjoy desire and value rational division and confrontation, realityand ideal sexual division and contrast, etc.In the face of popular culture is increasingly dominate the present reality of People’sDaily life, on the reflection and critique and give positive guidance, make it become theimportant content of building socialist culture with Chinese characteristics, has become a veryimportant cultural philosophy problem. Under the condition of the development of socialistmarket economy, mass culture entertainment, sentimental and secularization has its existencenecessity and aesthetic rationality, can give up but does not mean that the rational reflectionand value judgment, on the contrary to its should be dialectical theory to interpret and analyze,while admitted its enthusiasm, and must criticize its tabloidization, provincial and"entertainment lethal", to resist the tendency of consumerism, cesarean guide its physicalpleasure beyond desire catharsis, realize the unity of body and spirit. To realize deeply, in thesight of a focus on the utility and economic benefits of era, the critical attitude towards massculture with distinct is particularly important, public culture needs not only entertainmentproducts, also need the truth and thoughts, only with entertainment culture into somethingmore fundamental, the deeper, only has the value.Under the background of cultural diversity, the development of mass culture increasinglyhighlights the practical significance of the cultural view of Marxism and the leading role ofthe construction of the contemporary mass culture. In this paper, in the perspective of marxistcultural viewpoint, to rational interpretation and overhauling of contemporary mass culture,cultivate the public choice and interpretation of the mass culture critical ability, promote theformation and development of critical cultural awareness of the masses. Mass culture in meet the demand of the spirit of the public as well as the public health, civilization, scientific wayof life, leisure cultural orientation and cultural resources.