Public service ads as a special form of advertising, the language style also has itscharacteristics.This article is designed to start from the linguistic context of the public serviceads, rhetorical characteristics, as well as the communication demands research,excavation excellent rhetorical device in which the public service ads, as well as areasonable spread of demands on today’s public service ads, and countermeasuresreasonable assumption, hope can help our PSAs, PSAs truly become a beacon. |