Left-behind-A Brief Analysis Of The Application Of Emotional Language In Public Service Advertising

Public service ads are one of the many types of advertising,which propagate humanism spirit,ethics and morality to the society.With the application and development of digital media,designers actively try and explore the diversification of communication mode,and constantly break through the diversified development trend in the form of expression.Under the social background that people pursue the prosperity of material and spirit,emotional language design is particularly important.In emotional language design,especially the embodiment of emotional language in public service advertisements,it can not only satisfy people's need for the emotional world,but also promote the resonance between the audience at the spiritual level.Through the shaping of "language",for example,Lines,graphics,colors,lighting,space,etc,the designer conceals the invisible emotional language in the form of expression that everyone can see;by injecting the emotions that we observe and understand into works,the designer and the audience establish some "emotional connection" to shorten the distance from the audience and maximize the completion of social responsibility for public service advertising.From the emotions of the audience,this paper analyzes the importance of emotional language in public service advertisements,and emphasizes that the psychological factors of audiences are the fundamental basis for emotional expression of public service advertisements;from the perspective of design,this paper collated and analyzed the cases of famous public service advertisements at home and abroad,and explored the changes and rules of public service advertisements combined with their characteristics;this paper expounds the relationship between different forms of public service advertising and emotional expression,and the embodiment of emotional language in the form and function of design,and provides a design way to emphasize the effect of publicity for post production of public service advertisements.Designers should constantly improve their professional quality and cultural quality,and combine with various subjects to conduct a comprehensive study;the designer should practice deeply,experience the emotion of the designer,carry out the design language for emotionalpackaging,create a more practical and progressive art expression form,and finally apply it to the graduation design "left behind".