The Study On Transformation Of Traditional Media In Culture Industry Development

In recent years, with China’s rapid economic development, it also bring considerable pressure to the local environment. With the development of economy, resource constraints become more prominent. In this case, in order to ensure economic development speed, our country economic structure is changing, from the past the kind of "high input, high energy consumption, high pollution, low output" model to the "low input, low energy consumption, low pollution, high-yield".At the same time China to accelerate transformation of the mode of economic development has a profound international and domestic backgrounds. The global financial crisis has formed a huge external shocks on China’s economic development mode. The mode of economic development is not adaptive and innate defects is increasingly apparent, not only economic development is not sustainable, but also it can not adapt to fundamental change of situation of the economic development of the whole country.The content of this paper mainly includes the following aspects:the development of cultural industry background, the development of cultural industry, cultural industry and the necessity of the objectives and specific measures, Chinese media industry development situation and management situation analysis and China TV industry, CCTV strategic mode analysis, new media and global media development, traditional media channels the transformation of development.This paper start from the features and development status of cultural development. After proposing the development of cultural industry in the background and conditions, it analyze and demonstrate the media industry how to seize opportunities, adapt to the market, meet the need of economic development, change properly and rightly to the transformation. At the same time, it analyze and summarize the development situation China media industry, as CCTV as a case analysis, using s.w.o.t analysis tool, carring on the comprehensive analysis on the strategic model of cctv. At last it give the objective personal opinions and suggestions on the development and transformation...