An Empirical Study On The Relationship Between Cultural Industry Competitiveness And Cultural Industry Agglomeration

Excellent economic characteristics of the cultural industry has become a new strong engine makes a country or region’s economic growth, and has become an important way of regional economic growth. Since 2009, our government has introduced a series of important policy documents to further enhance the overall competitiveness of the cultural industry. From the macro perspective, C hina’s cultural industry has developed into a new stage relaying on cultural consciousness to develop cultural industries, and which pay more attention to the core competitiveness and create. To further implement the party’s 18 and eighteenth session of the Third and Fourth Plenum, improve the level of cultural industry’s competitiveness, promote and accelerate the across goals about development of cultural industries, many regions in our country have carried out with activities of varying degrees of good stock of social resources to strengthen the cultural construction of the park land protection, further to promote the cultural Industrial parks or other forms of cultural industry cluster construction, which prompted widespread social phenomenon strongly Promote the trends of cultural industry gathering in the geographical location further enhanced. Appropriate cultural industry cluster can fully play its "incubation effect" and "hematopoietic function" to enhance the level of competitiveness of cultural industries in the region; but the homogenization of culture industry gathering or unilaterally emphasize morphology and function will result in the accumulation of cultural institutions wasteful duplication and cultural resources, which is not conducive to enhancing the competitiveness of the cultural industry. How to define and implement a reasonable spatial concentration of cultural ind ustries, different from mere cultural homogenization centralized industrial space, has become an important part and precondition for each region and even our country to enhance the competitiveness of the cultural industry. In order to examine and research the mutual relations between regional cultural industry competitiveness and cultural industry agglomeration, In this paper, I take Jiangsu, Zhejiang and Shanghai for example, select the years from 2000 to 2012 cultural industry related data for research data, Combine the theory of industrial agglomeration and industrial development, and previous research on cultural industries related fields, by qualitative analysis and quantitative analysis to research the mutual relations between area-cultural industry competitiveness and cultural industry agglomeration, to verify the state of them are in a health and coordination or not, and for the development of cultural industries and cities competitiveness and coordination of cultural industry cluster development strategy, as well as other regional norms and cultural industry cluster provide references and interaction mechanisms.The article based on outlining the overall development of cultural industries about Jiangsu、Zhejiang、Shanghai, and systematically expounding the mutual influence mechanism about cultural industry competitiveness and gathering. Firstly, select characterization index and content index system to measure the level of competitiveness of cultural industries, measure out the each province’s Composite Index of cultural industry competitiveness by the method of factor analysis; calculate each province’s cultural industry cluster index according to research methods of location entropy. And then, establish the panel vector auto-regression equation of cultural industry competitiveness index and cultural industry cluster index as the main indicator, by Granger causality test and impulse response function to verify the causal relationship and dynamics affect relationship between the two variables, findings show that: cultural industries and cultural industry cluster competitiveness exist two-way interaction mechanisms, the competitiveness of the cultural industries can effectively promote local investment, and promote cultural resource gathering new round of consolidation, but cultural industry agglomeration has not yet to play its economies of scale, even in some extent, has a negative impact on the promotion of cultural industries overall competitiveness. According to the actual situation in the provinces, re flecting the cultural industrial clustering phenomenon exit homogeneity in a certain extent. Finally, according to the results of empirical analysis combined with the region’s natural resources, to propose appropriate optimization and corrective recommend ations, and want to provide theoretical support and operation of ideas for Intra regional C ultural Industry to choose Development Strategy and the future development path, to achieve positive interaction between cultural industry competitiveness and cultural industry agglomeration in entire Yangtze River Delta region, and further promote the coordinated development of the overall level of China’s cultural industry.