Blue And White Elements Involved In Gift Packaging Design Ideas And Methods

Blue and white is a product of the constantly continuing times through the developmentof generations of dynasties. It has made brilliant achievements, regardless of the ceramicdecorative arts, or in the process of expression techniques. In modern times, the application ofthe blue and white elements is not only on the body of the ceramic. Today the problemdesigners faced is how to put the blue and white elements into packaging design. Thisrequires that we continue to explore the artistic features and aesthetic value of blue and whiteelements, making it better used in gift wrap design.In this paper, a detailed analysis from the decoration color, blue and white elementpatterns theme, performance techniques, to explore the unique artistic charm of blue andwhite elements. Sum up the problems and proposed solutions, through the investigation onthe status of packaging design gifts, through quantitative statistics, data analysis. Theemphasis of the thesis is the ideas and methods of gift packaging design with blue and whiteelement involved. In the view of modern aesthetic, the three aspects of blue and whiteelements: material, color, pattern are extracted and reconstructed to make it meet the designcharacteristics of gift packaging. Then it will be better to apply blue and white elements inpackaging design and study the value of traditional culture. To make it not only simple,unadorned vivid and full of national characteristics of art, but also to make our nationalculture into the gift packaging design better.In the process of study on this topic, we can feel the application in the gift packagingdesign of blue and white element is not only can enrich people’s visual feeling, but alsoprovide inspiration for innovative ideas and practice methods of modern gift packagingdesign. In addition to the basic function of packaging design, it also transfers packagingculture. With the continuous development of commercial economy today, people’s spiritualand cultural level and aesthetic consciousness are constantly upgrading. We should not onlypay attention to use function of gift packaging, but also pay more attention to its cultural and aesthetic value.