Analysis On Montage In TV Propaganda Film Of Enterprise

Image is the most basic composition element in TV advertising and it is also the basis ofTV advertising. With a reason to exist, the form of television images is the behavior basedmulti-standard, and it is a new exist and shown by montage, therefore, the form of televisionimage is not single but relatively complex.Through a large number of crystal to collectnumerous materials through, the overall idea and planning of the photographer of completeTV works is made mainly by using special image thinking and methods.Depending onlinking lens, we can finish works with cohesive lens to convey some meaning. To assureviewers can feel the entity, into which lens can form, is the continuous existence basic of thiskind of lens in TV advertising of enterprise, therefore, it is necessary to follow certain rules offilm and television, in other words to conform with the editor law of film and television.The linking sequence of image can directly influence the meaning which audio-visuallanguage intents to convey, and also may influence the continuity of the meaning. There isarrangement sequence existing in the lens linking. Audience will naturally feel smooth andcontinuous link, otherwise will fell jumping, conflicting,and uncomfortable. Editing mainlydepends on the up-and-down continuity of lens, and is a technology node of lens linking. Thebasic requirement of editing is smooth. The coherence of editing requires the editor to havegood sense of lens sequence, and be clear with the relationship between the ending andbeginning. The following lens in logical thinking is most important in lens linking, and itdirectly influences the complex relationship among lens, and the confusion will makeaudience fell vague and even lead to loss of more beautiful content, and then the audience willlose the desire to see.With comprehensive, direct property, TV advertising of Enterprise brings all of thefeatures of audio-visual language and its marketing method is more persuasive. As a branch ofaudio-visual language, TV advertising of enterprise can show enterprise’s culture image,commodity materials, self-worth and enterprise culture.Focusing on enterprise TV advertising as a direction, this paper mainly introduce the lenslinking, and studies the lens linking in enterprise TV advertising in order to improve the production technique of enterprise TV advertising.