Commercial Space Way-finding Sign System Design Research And The Construction Of A Cognitive Map

With the rapid development of social economy and progress, the traditional businessmodel has gradually become a comprehensive business model gradually replaced thetraditional commercial pedestrian street, department stores, supermarkets and catering,entertainment and other places of business activity.After the formats of integration, nowhas become a collection of shopping, dining, entertainment, leisure as one integratedbusiness space. However, brings to the consumer "one-stop" shopping convenient at thesame time, the commercial buildings as forms of all-encompassing, mixed with heavyand complicated. Which is becoming more and more difficult to response to thecommercial space at have overall comprehensive perception, bringing consumersinsecurity, even panic psychological pressure. Based on consumer behavior andpsychology, this paper from the overall layout to the more specific the arrow symbol toguide system design by specific request. Macro, using cognitive psychology knowledgeto analyze the cognitive process in the commercial space, the cognitive link is used tostudy the cognitive map to each intention of building elements, to improve consumercognitive information needed in the commercial space, advertising system incommercial space layout design to meet the information to give; On microscopic,starting from the modeling elements of advertising system, analysis the modelingelements of visual communication effect, and proposes the rationality of advertisingsystem modeling element, systemic, security, functional requirements. Advertisingsystem is a complete independent small ecological system, subsystem of commercialspace should be large ecosystem.