Analysis On Promotion Strategy Of LRTV Self-made Drama <Brothers Like These>

With the continuously upgrading in digitization, networking, industrialization ofChinese media, emergence and the rapid rise of new media influences traditional TV mediaindustrial chains and its powerful position from every aspects. It has become a topic worthyof exploring in the harsh environment full of domestic troubles and foreign invasions inwhich how to consolidate our advantages,integrate the new media resources so as to surviveand develop.Taking the column plays ca lld “Seven Muskmelon brothers” from theLiaoning satellite TV as the research case.Making further analysis from the marketingstrategy、marketing model innovation and the reasons of success and deficiencies of thefirst season of this show. Making suggestions for the second season for providing thereferences to enhance the core competitiveness of traditional TV media industry.This paper is divided into four main parts：The introduction part, the research background and research significance of this article,pointed out in this paper, the research content and the research train of thought.Case body part, to liaoning TV and homemade columns show the first season ofcantaloup seven brothers project background introduction, which leads to the "melon sevenbrothers" ready to play in the first quarter, and key projects of the play marketing solutions,implementation, and introduces the implementation effect, formation of the first season ofcantaloup seven brothers complete review marketing activities, provide material for thefollowing case analysis.Case analysis part, on the marketing strategy and product marketing television to comband related basic theory and literature review, on the basis of the marketing strategy of thefirst season of cantaloup seven brothers success experience, give full play to the power ofpublic relations, carry out sustained and effective way of publicity, actively take a variety ofbusiness promotion, clever play to the role of the personnel promotion, and five aspects toreliable product quality.Marketing strategy design part, on the basis of case introduction and case analysis, forthe second season of cantaloup seven brothers to design marketing strategy, continue tostrengthen the construction of public relations, diversified marketing platform construction, strengthening the construction of brand marketing, such as design, finally draw theconclusion.